2013년 5월 6일 월요일

7. Friction points

I found several friction points based on three people's user experience.
The biggest problem area is "checking menu and ordering food."
When people are unfamiliar with menu, they could not decide menu easily.
Also, restaurants have not much information about their menu, so customers should ask waiter when they have any question about menu.

Therefore. opportunity is to design a service that can rolled out to a number of restaurants to improve customer ordering experience. 

댓글 없음:

댓글 쓰기