To customers
- Get detailed food profile when they order menu
- Get more reliable ordering experience
- Give any feedback to restaurant more easily and comfortably
- Get chance to engage in restaurant improvement
- Get better food and services in the restaurant
To restaurant
- Reduce some mistakes when waiter serve food for customers by putting the menu number sign on the table
- Get valuable feedback from customers and use it for improvement of food and services in the restaurant
- Get more regular customers by thoughtful customer management
- Get chance to improve restaurant image
2013년 5월 6일 월요일
13. Three main things of this service
1. Improving customers’ ordering experience
When a menu in the restaurant has just simple descriptions of each food, It make customers difficult to choose menu. At the same time, customers do not want to read
all descriptions of food on the menu.
One of the interesting things is that people often wonder about the food which people of next table are eating, but usually they could not get any information about the food.
In this service, customers could get information of the food which next table’s people are eating by getting the number of menu on the next table. It will be more reliable information because it is direct and sensible.
If not, customer could get food profile much faster by accessing our smart phone application system through the QR code after checking menu number.
2. Getting feedback from customers
After eating, customers could leave comments about the food or service of restaurant through the QR code.
The comments can be used for other customers when they choose the menu.
Also restaurants could use the comments to improve their food taste and services.
3. Customer management
After improving food or services based on customers’ feedback, e-mail will be sent to customers to let them know about restaurants’ recent improvements. It will make customers to return to the restaurant again and again.
When a menu in the restaurant has just simple descriptions of each food, It make customers difficult to choose menu. At the same time, customers do not want to read
all descriptions of food on the menu.
One of the interesting things is that people often wonder about the food which people of next table are eating, but usually they could not get any information about the food.
In this service, customers could get information of the food which next table’s people are eating by getting the number of menu on the next table. It will be more reliable information because it is direct and sensible.
If not, customer could get food profile much faster by accessing our smart phone application system through the QR code after checking menu number.
2. Getting feedback from customers
After eating, customers could leave comments about the food or service of restaurant through the QR code.
The comments can be used for other customers when they choose the menu.
Also restaurants could use the comments to improve their food taste and services.
3. Customer management
After improving food or services based on customers’ feedback, e-mail will be sent to customers to let them know about restaurants’ recent improvements. It will make customers to return to the restaurant again and again.
12. Prototyping
Customers could get menu information much easier and faster and remain some feedback about served food and other services of restaurant. It makes customers to engage in the restaurant improvement, and served to return them again to the restaurant.
The restaurant also could improve their food and services using the feedback.
10. Service blueprint
In this service, service provider will provide their customers(restaurants) these things.
- Smart phone application system including customer account and points system
- Menu database
- QR code and numbering for each menu and small signs for them
- Storing and maintaining feedback data
- Managing feedback and sending e-mail to customers
9. Service map
Through interviews and some experience of people, I found that people often wonder about the food which next table’s people are eating. If people could get the information when they order menu, it will be more reliable information because it is direct and sensible information.
In this service design proposal, I tried to focus on this point.
Customers could get information of the food which next table’s people are eating by getting the number of menu on the next table. If not, customer could get food profile much faster through the QR code after checking menu number.
After eating, they could leave comments about the food or service of restaurant through the QR code. The comments are used for other customers when they choose the menu.
Also restaurant could use the comments to improve their food taste and services.
Lastly, by sending e-mail to customers about some improvement of restaurant, they could get regular customers more.
8. Additional research
When people do not have any information & experience of some kinds of food,
how could people decide their menu more easily and efficiently?
* Inamo-restaurant : interactive ordering system
http://www.inamo-restaurant.com/pc/gallery-videos.php
This restaurant is using interactive ordering system, E-Table™. Diners place orders from an illustrated food and drinks menu projected on to their table surface.
* eMenu : interactive restaurant menus
http://www.emenuworld.com/emenu/product_65
http://www.emenuworld.com/gizmos/tablets_37
* How people respond to bad restaurant service?
http://oregonwomensreport.com/2011/01/how-people-respond-to-bad-restaurant-service/
My questions are :
How could provide the information of food more easily and simply?
How could minimize the investment of restaurant?
How could provide more reliable information for customers?
What is the sure method to choose menu successfully for customers?
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